The world is evolving at a breakneck pace. The political situation is evolving and growing more unpredictable globally, technology is transforming everything we do, environmental pressures are reaching alarming levels, and social tensions are developing in practically every corner of the world.

These uncertainties have changed the traditional way of doing business to a great extent. Consumer preferences are changing, and so have been the marketing strategies to communicate with them.

We reached out to 300+ top marketing leaders across the globe. This eBook will provide you insights into these three significant aspects :

1. Changing consumer behavior in B2B
2. Top challenges faced by B2B CMOs
3. Key marketing strategies to be adopted for FY2023 and beyond